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How to plan, produce, and publicize special events

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Published by Oceana Publications in New York .
Written in English


  • Promotion of special events.

Book details:

Edition Notes

Other titlesSpecial events.
Statementby Hal Golden and Kitty Hanson.
ContributionsHanson, Kitty, joint author.
LC ClassificationsHM263 .G59
The Physical Object
Pagination256 p.
Number of Pages256
ID Numbers
Open LibraryOL5795441M
LC Control Number60007355

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Special events work in the same way. Before it’s time to put together and produce an event, we need to contemplate the five ws and how.” — Event Planning Made Easy. How to Win Friends and Influence People in the Digital Age () Author: Dale Carnegie. Focus area: Interpersonal relationsAuthor: Social Tables.   Offer bonuses or special extras to readers who purchase your book prior to a certain date. Join forces with local merchants. Team up with store owners and other businesses to offer certificates, prizes and merchant coupons to be shared or given away during your book promotions. (Advertise these perks on your site and on printed materials). 2. Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events. If “Into the Heart” explores the human element of meetings, this terrific read is the nuts and bolts of making events happen. Book promotion. It doesn’t matter if it is an expensive advertising campaign or a short post on one of your social media platforms. Your marketing aim is the same no matter what book promotion tools you use.. When you advertise a book, you are trying to encourage as many people as possible to notice and consider buying your book.

  Download our free, page workbook and handbook, the Professional Event Planning Guide. In this guide, five event pros from all ends of the spectrum — corporate meetings, boutique conferences, high-end agencies, and association events — weigh in on running an event . Promotional events can help elevate your business above your competition. Your promotional event’s creative theme and the fact that you’re holding an event set your business apart from your competitors, who may publicize a company only by doing the usual press release. Yawn. With a little creativity, you can come up with an event to [ ].   Create a special event hashtag (and overuse it) Launching a special hashtag campaign prior to your event is a great way to monitor engagement and reach. The more people use your hashtag, the more you’ll see your reach increase. Need inspiration or guidance to create your event hashtag? Check out this article. Network at similar events. event management organizations. The book includes many practical models that together form a system for event marketing that will ensure the future success of your events and make your recurring events even more profitable. Using the latest information regarding cyber event marketing (event e-commerce), he shows you how to easily and.

  14 weeks before your event. Your website is launched and the event is now on sale. As is customary, send out the first email invite to let everyone know the event is on sale. Do the same on social media and, if you have one, your blog. Also, if you haven’t yet, consider an early bird ticket discount to incentivize people who plan ahead. 1. Coordinating the Event. Planning a special event takes a lot of coordination and cooperation. One of the most important things is to have a team of people who are willing to handle specific aspects of the planning to ensure the success of your event. You should start planning 9 or 10 months in advance to cover all the bases. 2. Planning Your.   Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or you're trying to self-publish. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Emphasizing marketing, event production, ticketing, planning and business set-up, these books also teach you the numbers of the business and include easy-to-understand, actual cost and revenue sheets from real events. Every cost center is explained in detail.