Consumption symbolism, preferences and perceptions of national brands, private labels and generic brands.
Read Online
Share

Consumption symbolism, preferences and perceptions of national brands, private labels and generic brands.

  • 180 Want to read
  • ·
  • 66 Currently reading

Published by The Author] in [s.l .
Written in English


Book details:

Edition Notes

Thesis (M. Sc. (Marketing Studies)) - University of Ulster, 1996.

ID Numbers
Open LibraryOL19447127M

Download Consumption symbolism, preferences and perceptions of national brands, private labels and generic brands.

PDF EPUB FB2 MOBI RTF